For damaged hair, Elvive Complete Treatment Shampoo fights the 5 signs of damage: split ends, breakage, frizz, dullness, and dryness. 5 proven results: 1) Renewed hair fibers from within 2) Stronger 3) Vibrancy 4) Softness 5) Shine. Our strengthening formula contains protein + ceramides to strengthen each hair strand, strengthening the hair fiber from within and nourishing it.